Search engine optimization (SEO) is a term that has been used a lot in the past decade, especially, in the digital marketing industry. The terms SEO refers to internal and external processes or tasks conducted on a website to help it rank better on search engines like Google, Yahoo, and Bing.

With the evolution of technology and ever-increasing competition, the need for SEO has become imperative for all online businesses regardless of industry or market. Without the proper implementation of updated SEO strategies and techniques, a website is likely to drop down on rankings allowing competition to take away potential customers.

With Google introducing the latest algorithms and advanced AI software to determine rankings it is now more important than ever for online businesses to adhere to the changing requirements in order to remain competitive.

Here are some of the most important SEO techniques and tips that will help boost your organic website ranking in 2019.

Website Structure

Recent statistics have shown that over 50% of all users search for products, services, and information on their smartphones rather than desktops or laptops. If your website isn’t mobile responsive you are loosing out big time.

It is expected that by the end of 2019 almost 80% of all searches would be conducted on smartphones and tablets. Having a website structure that has a mobile-responsive layout is now of the utmost importance.

Technical SEO

Conducting an SEO audit on your website every so often can be extremely helpful in determining whether they are any technical issues present and what can be done to address them immediately.

A Technical SEO audit helps ensure that your website is technically sound and devoid of errors. It does so by checking for any status code errors, robot.txt errors, site indexing errors, duplicate title tags and meta descriptions, broken links, and your XML site map. It then corrects or fixes such errors to ensure a smooth and error-free user experience.

Link Building

Backlinking and link building are one of the most important factors affecting search engine rankings in recent times. Credible, relevant and non-spammy links are the best way to climb up ranking quickly as Google loves content that is concise and derived from well-reputed sources.

The best link building strategies for business in 2019 include broken link building, guest posting, backlink mining, Link reclamation, and the utilization of resource pages. Authoritative links are one of the best ways to add credibility and trustworthiness in order to grow in rankings.

Website Speed & Performance

On-page and Off-page SEO are both integral to maintaining high rankings on all attributed keywords. While on-page SEO looks at website code and content, off-page SEO takes care of your websites authority and trustworthiness.

Your websites loading speed or page speed has a massive impact on overall user experience. Amazingly, over 50% of individuals leave a webpage to go somewhere else if it takes a little more than 3 seconds for that webpage to load.

We live in a world where we are used to getting information instantly. Ensuring that your website has an excellent hosting package, server response time and minimum plugins and redirects can lead to improved website speed and performance. This, in turn, leads to more traffic and better conversions.

User Experience (RankBrain)

Ever since the introduction of Google’s advanced AI RankBrain old methods and strategies of search engine optimization have pretty much become redundant. RankBrain is fast becoming one of the most important factors affecting organic website rankings in 2019.

Using measurements like clickthrough rate, bounce rate and dwell time RankBrain is able to provide the most relevant and most informative search results based on user behavior.

RankBrain has increased the importance of unique, engaging, concise, and credible content that is able to generate the most clicks to your website as well as keeping readers captivated to reduce bounce rate.

Keywords & URLs

Having clean URLs and high domain authority can significantly boost your overall SEO results. Focusing on LSI keywords that help Google understand exactly what you do can really help elevate your website’s overall ranking. Ensuring that your content is not overly stuffed with keywords and has a mixture of informative and engaging content can also improve your site rankings.

Answer Boxes & Featured Snippet

A relatively new introduction to Google’s platform is the increasing use of answer boxes and featured snippets. Users will notice featured snippets on a multitude of keywords as they are often the first click on the page and in a larger sized box compared to the other links below.

Answering questions that are specific to industry, product or service offered by the business is becoming an increasingly necessary SEO strategy in order to rank high on select keywords.

Conclusion

Effective SEO strategies and techniques in 2019 can provide your business with the competitive edge it needs to dominate online sales in your respected niche.

Contact one of our SEO consultants in London to learn more!